If you’re looking for a way to boost your lead generation, automation can be a great solution.
By automating your lead generation process, you can more efficiently identify and qualify potential leads, and then nurture them through the sales pipeline.
Lead generation automation can help you:
- Identify potential leads: Lead generation automation can help you more efficiently identify potential leads by automating tasks like Lead scoring and Lead capture forms.
- Qualify potential leads: Lead generation automation can help you qualify potential leads by automatically sending them Lead nurturing emails or other communications.
- Nurture potential leads: Lead generation automation can help you nurture potential leads by automatically sending them Lead nurturing emails.
How to Automate Lead Generation Using Automation
1. Lead Scoring
Lead scoring is the process of assigning a numeric value to a Lead based on their likelihood of becoming a paying customer. Lead scores can help you prioritize which Leads to contact first, and can be used to trigger Lead nurturing workflows. Lead scoring can be done manually, but it’s often more efficient to automate it.
2. Lead Capture Forms
Lead capture forms are used to collect Lead information and can be embedded on your website or blog. Lead capture forms can be customized to collect the specific information you need from a Lead. Lead capture forms can be submitted manually, but they can also be automated using a tool like LeadPages or Unbounce.
3. Lead Nurturing Emails
Lead nurturing emails are a series of automated emails that are sent to a Lead over time, to build relationships and trust. Lead nurturing emails can be triggered based on Lead activity or can be sent on a schedule. Lead nurturing email campaigns can be created using a tool like MailChimp or Constant Contact.
4. Lead Scoring and Lead Nurturing Workflows
Lead scoring and Lead nurturing workflows can be used together to automatically score and nurture Leads. Lead scoring workflows can be created using a tool like Marketo or Pardot, and Lead nurturing workflows can be created using a tool like HubSpot or Infusionsoft.
5. Lead Magnets
Lead magnets are digital assets that are used to capture Lead information. Lead magnets can be anything from ebooks and whitepapers to checklists and cheat sheets. Lead magnets can be used in conjunction with Lead capture forms to collect Lead information.
6. A/B split testing
Marketing automation tools enable digital marketers to A/B test various aspects of their Lead nurturing campaigns, including the subject line, name, email content, and call-to-action. A/B testing can help you determine which Lead nurturing campaign components are most effective at generating leads that convert into customers.
7. Tools
There are several marketing automation tools available to digital marketers, including Marketo, Pardot, HubSpot, and Infusionsoft. LeadPages and Unbounce can be used to create Lead capture forms, and MailChimp and Constant Contact can be used for Lead nurturing email campaigns.
Wrap Up
By automating Lead Generation, you can more efficiently identify, qualify and nurture potential leads. Automation can help you get the most out of your Lead generation efforts, and ensure that your leads are properly nurtured until they become paying customers.
With the right automation tools in place, Lead generation will be easier than ever before.