Customers and clients are at the core of your corporation or business. Yes, employees, vendors and partners are important; however, without clients, you’re not in business.
If you’re already maximizing your Social Media efforts, learned or hired out an SEO expert to achieve higher rankings in search engines, and are adhering to good website design practices, read on for three more ways to leverage your marketing.
Leverage #1: Influencers
If you have a product or service that’s converting well and you just need more leads, leveraging influencers may be the best and easiest to implement. Just be sure to hire the right Influencer for your ideal clients or customers. If you’re confident that their status will resonate and align with your company’s core mission, values and goals, they won’t need a following of millions to effectively widen your audience and showcase the services or products your company offers.
Leverage #2: Affiliates
Determining the right partnerships can be difficult and approaching the right affiliate partners is paramount. If you want affiliates to provide quality and quantity, you’ll need good, proven conversions to attract the best partners. Remember to do your research as affiliate fraud has risen sharply and is more prevalent in the market today thanks to Covid 19 acting as a catalyst as more and more people turned to the internet for their needs.
Leverage #3: Strategic Philanthropy
Corporations or businesses giving back to their community’s in a manner that benefits both by aligning with the businesses mission, values and goals is the most lucrative. If you have information and knowledge you’d like to share with others while simultaneously creating goodwill, reputation, credibility, trustworthiness and loyalty, this may be the most strategic leverage option of them all. And the bonus is that it just feels good to give to a good cause!
BONUS Leverage #4: Utilize the Experts
Since 2008, our team has been leveraging the Google Ad Grants program 100% successfully. This has best been accomplished with learning centers that provide real value to ideal clients and customers while simultaneously helping them improve their lives. If you want to cut the time it takes and eliminate the frustrations and efforts of setting up and leveraging this strategic philanthropy method, we can help!
BONUS, BONUS, Leverage #5: Qualify for FREE Google Ads
Because of the expertise of our team, we can assess fairly quickly whether you may qualify for the Google Ad Grant program. You can find out in 15 minutes on your next coffee break whether or not your business qualifies and, if it doesn’t, what exact steps you can take to get qualified!
Final thought to consider: With attention spans shrinking you’ll need to engage your community more, beneficially educate them and entertain them, if possible! You need to stand out from all your competitors!
All of these leverage points take some time upfront but the effort, tenacity and persistency will pay off in the end with increased profit margins, your overall trustworthiness and credibility!
Cheers to your success!